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The contemplation of celestial things will make a man both speak and think more sublimely and magnificently when he descends to human affairs.

- Cicero (Marcus Tullius Cicero)

Welcome to Survey Technology & Research Center (STR) 

Discussions of "data quality" are all the rage these days... Internet Panels, professional respondents, speeders and cheaters, etc.

Our three decades in the research industry have taught us one dictum: Data quality starts with representative samples properly executed, while achieving the highest level of response possible. To that end, we have created the Survey Technology and Research data collection center – focused on applying the latest technologies and methodologies to high quality data collection – Address-Based Sampling, Outbound and Inbound telephone, IVR, Digital Sound Management / full interview recording, mailing, and web-based interviewing, all utilized in combination to achieve quality results.

At STR, our preferred methodology is the one that meets the needs of your project